Launch
Opening Season
Grand Opening Week
A multi-day celebration with live music, food trails, brand reveals and family activities.
From global icons to homegrown favourites — curated for Hyderabad.
See brands →Festive bazaars, family weekends, runway showcases and live music — UPO has something for every season.
A curated mix of cultural moments, family programming and signature experiences.
A multi-day celebration with live music, food trails, brand reveals and family activities.
Pop-up bazaar of local crafts, food stalls and cultural performances.
Soft play takeovers, character meets and weekend craft workshops.
Open-air live music nights featuring the city's best independent acts.
Curated fashion showcase featuring UPO's premium and luxury labels.